EQUIS
2025
Visual Identity for consumer audio products manufacturer based in China.
Symbol is derived from simple geometric shapes: two circles. The custom Wordmark equis is derived from sans-serif geometric typefaces, combining clean and geometric architecture with a humanist sense of warmth. Thanks to its accessible shapes, it remains easy to read even at smaller scale. Ultra-bold strokes and rounded corners reference the character of the brand Symbol while matching its optical weight.
