Visual Identity for BIKEJESUS
2023
A music club, bar, cycling studio, and multifunctional space.
The identity is based on a playful combination of typography and illustration. The logo is inspired by the shapes of the wheel frames and the connection between the joints, its smooth transitions.
On the posters, the logo and typographic elements, which contain information about the events, are blended with an almost abstract illustration, creating a dynamic and playful visual space, reflecting the atmosphere of the place itself. The logo, along with the typographic part, is repeated on a smaller scale, for easier readability. The posters also feature a QR code that links to the club's website.
